Custom apps these days are a given. Businesses seldom prefer using off-the-shelf applications. Majority of entrepreneurs believe that custom mobile apps help them earn additional revenues. Besides, Google Play Store and Apple App Store already have millions of apps listed. Many more are on their way to throng on both of these platforms. Amid such fierce competition, a customized app, or game to deliver a personalized experience, can make the difference!
However, while using a custom mobile app is fun, developing it requires a herculean effort behind the scenes. As a business owner, we know you might not directly engage in the core development process. But knowing what drives an app can surely help to understand the process and lead to an even better app.
What is Custom Mobile App Development?
Custom mobile app development involves higher adaptability to the client's needs. These apps revolve around client objectives, user needs, and experience. They are unique and focused and have precisely what it takes to succeed.
Of course, custom mobile apps demand a greater investment. But companies can incorporate competitive features and drive a higher value than static applications that mostly pivot around the developer's capabilities.
Benefits of Custom Mobile App Development
Building a custom mobile app development is worth the investment. In the age where user journeys drive your mobile app's success, a custom mobile app offers various tactical and strategic advantages. Let's look at a few. Read our blog on 7 Key Benefits of Custom Software Development for a detailed understanding.
- Higher Security
Customization allows the development team to integrate any security feature you may need to secure your app's data and enhance navigational and transactional safety. It could include blockchain, multi-factor authentication, etc. Readymade apps wouldn't necessarily have such security features.
- Flexibility and Scalability
It's your app, designed to meet your unique needs. Thus, you can make as many changes and to whatever extent you may require. In other words, you can bend, tweak or twist the app based on your requirement. In addition, you can scale the application to match your growing business volumes while keeping the existing user experience unperturbed!
- Happier Users
Whether it is a B2B or B2C, since bespoke mobile apps are tailored to meet the users' needs, the latter get what they want from the application. So, be it your employees using the app or your client users, the experiences are superior to readymade apps that might not necessarily strike a chord with your users.
- Increased Productivity
Customized apps expedite workflows and deliver a faster output. In the case of consumers, they offer seamless and quick navigation that allows users to quickly make buying decisions, buy what they need, and check out. Thus, for instance, in the case of eCommerce, a personalized app can lead to reduced cart abandonments and fewer bounces.
- Enhanced Profitability
This is a cumulative impact derived from all of the above advantages. While higher security instills confidence, elevated user experience and increased productivity foster repeat business. All these aspects can eventually translate to improved bottom lines in the long run.
Custom Mobile App Development Process
Custom mobile app development is a collaborative effort wherein a company's consultants, strategists, developers, etc., gather and contribute value. Thus, from initial brainstorming to the final launch, there's so much the custom mobile app development process can encompass. Let's run through every stage.
The below process is generic. The process might vary with the company and its approach toward custom mobile app development.
- Conceptualization and Brainstorming
This involves ideating the application and coming up with ideas that will enhance the app's prominence and uniqueness amid competition. The process is pretty much driven by the company's approach toward app development. Nevertheless, the key is to empathize, identify the need and engineer a solution that delivers tangible value to the client and their users.
- Identifying the Target Audience
Once the problem is identified, the next step is to understand the target audience who will benefit from the solution. It includes an in-depth study concerning the audience's demographics, buying patterns, digital behavior, the potential use of the application, etc.
In other words, it refers to obtaining a comprehensive understanding of the target audience to devise an app that particularly addresses their pain points and precisely does what they expect.
- Strategy Around the Application
This is another crucial stage, as it is via this process that you identify the revenue streams of your application. It includes everything from marketing and advertising to calculating per-user acquisition cost, investments required to gain market traction, etc. This process requires strategists, who know the market well, and who can guide the development team in developing an app aligned with the trajectory or application roadmap printed on the paper.
- Features and Functionalities
This is predominantly a user-driven step, where the team and the client decide on features and functionalities that make the app competent. Here, the purpose is to make the app feature-rich and integrate functionalities that deliver incredible and seamless digital experiences.
- Pre-Development (Rapid Prototyping and MVP)
Prototyping and MVP are two different sub-stages. The former involves developing a piece of the app with clickable elements and explaining the primary feel of the application. On the other hand, MVP is a miniature app with features good enough to be released within a group representing the target users.
- Actual Development
On receiving real-time feedback from users, the actual development process starts. It includes designing, developing, and testing the app. It also entails training the internal team to enable them to help users use the app optimally.
The final stages include launching the app within the target audience. Technically, they term it as making the app live. Further, the process involves receiving feedback and aligning the app to make it better with every version released.
Embrace Next-Level User Experiences with Trinesis's Engaging Bespoke Mobile Apps
Trinesis employs a product design discovery approach that leads to apps aligned with the business's needs and user expectations. The custom mobile apps we develop help our clients from multiple business domains deliver a next-level user experience with intelligent features, functionalities, and continuous improvement.
For details, write to us at +1 707-760-7730 or firstname.lastname@example.org.